The State of Skinning 2006

My editorial on where skinning has been and is going

Wednesday, March 7, 2007 by Frogboy | Discussion: OS Customization

It's been awhile since I've done one of these but this is certainly a pivotal year in skinning.  The term "skinning" has really expanded in what it means. In the beginning, it simply meant changing the graphical elements of an application (such as Winamp) or of a character in a computer game (like Quake). 

Today, skinning is loosely used to describe customizing in general. From phones, to PDAs, to computer caess, skinning has become an all purpose term. Heck, I read on a car forum somoneone "skinning" their car interior.  But for our purposes, we're going to stick with customizing the user experience of personal computers (primarily PC and Macintosh).  This article will give a head's up on where I think, in my highly biased way, things stand and where I think they're going.

Before we begin, I should probably introduce myself since according to Google Analytics, 93% of February's unique visitors were first time visitors.  My name is Brad Wardell. I run a PC software company called Stardock which makes a set of utilities for Microsoft Windows that allows users and companies to change the way their computer looks and feels.

Much of the software we make is free. Some of it isn't. But as you can imagine, we are very into skinning and watch carefully its trends.

The Community: Who are we?

In the case of WinCustomize.com, we get over 2 million unique visitors monthly according to Google analytics. We've used other measurements in the past that gave higher results but we have a higher degree in confidence in Google's numbers. Past numbers have tended to double-count visitors so we would get counts of over 20 million visitors per month. By that measurement, we're now at over 40 million visitors. But we really are interested in unique visitors for our purposes.

When we first started using Google analytics this past July for measuring traffic, we were getting around 1.7 million visitors each month (even though July has 3 more days than February).  So traffic is definitely up (but it usually goes up in the Winter anyway so we won't be able to measure whether it's truly growing significantly until we've had a full year on Google analytics).

But what people in the community really want to know, how many people are really in our community? For instance in February, of that 2.1 million or so visitors, 1.6 million people came once and never returned. Maybe they found us through a search engine or link. The real question therefore are the number of people who came back over and over.  Say, more than 9 times in a given month. That number is 361,000 or so.

Okay, then how many different people visit WinCustomize say  on average 4 or more times each day? The true hard core? That number is around 63,000.

And it is that number that we have to be very conscious of.  When we enforce a site policy or create a new one, we try to keep the vocal regulars in mind, but we have to also try to think how the 63,000 people who visit the site several times each day but just don't post but are reading the comments and forums.

What's not commonly known is that the comments on a given skin are read a lot. The analytics data indicates that skins with a lot of comments will get a lot of repeat visitors who don't download the skin. Which implies strongly they're reading the comments.

Of the couple hundred people who regularly post in the forums and such, there's literally 62,000+ people lurking. This is probably something that's always been true on the Internet but just wasn't able to be measured.

The Community: Where is it going?

A long time ago when the first skinning sites (Customize.org and Skinz.org) came into being it was a relatively small group. I remember hanging out on those sites and you literally knew every skinner and sometimes every forum user. I'd chit chat with Doreen or craeonics or Shoggot or Mian or Toasty and any number of other people with interesting handles. And if a skin got a hundred downloads in a single day, it was a big deal. I remember thinking about a skin that got 500 downloads and saying "Wow, that's more people than were in my high school class!"

Today, thousands of skins, themes, icons, wallpapers, gadgets, widgets, etc. are made each week and submitted to various places. The most popular ones can see tens of thousands of downloads in a day or two.

The people making the skins are from all over the world. It has gotten even more diverse. In the GUI Championships, skinners from China dominated for instance. It's truly an international phenomenon.

Of course, this has some consequences. If a major chunk of the new skinners speak a non-English language as their first language, it changes the dynamics considerably in terms of written interaction of the community.

It's not that there's fewer English speaking people getting into skinning, it's just that it's gotten so much bigger. You've got the aforementioned Chinese skinners, you've got Japanese skinners (WindowBlinds, DesktopX, IconPackager, etc. are all sold in Japan at retail in Japanese -- and sell very well), as well as from Europe, South America, Australia and elsewhere.

The Tools of Skinning

Windows Vista will be a difficult transition. The more we get into it, the tougher it's going to be for us and we're paid to do it. For the freeware authors and hobbyist developers, you're going to see some die off as well as new programs being made. So let's talk about this:

Big fish eats medium fish eats small fish

Every once in awhile you'll see some users argue that they wish the OS vendor (Apple or Microsoft typically) "build skinning into the OS 'natively'". They think that if the OS vendor develops it and bundles it with the OS that it will, by magic, be better.

In reality, what happens is that it kills off the specialists. Once upon a time, there were two programs called DesktopX on the PC and Konfabulator on the Mac.  Apple included Dashboard with the Mac. Then Yahoo bought Konfabulator. And despite Yahoo's massive traffic and the re-christened Yahoo Widgets being cross-platform, the "widgets" over on Yahoo typically only get a couple thousand downloads.

Meanwhile, on Windows, Microsoft has included the Sidebar. Will Microsoft support the Sidebar any better than Apple has supported (or not) Dashboard? It's hard to say.  But the effect in both cases has been devastating to the world of gadgets and widgets.  Over at Yahoo, only 7 new widgets were released between February 21 and March 2. That's less than one per day. Not that the makers of DesktopX (Stardock) can crow. Only 15 widgets were made in that same period for it and 6 of them were weather widgets and they get even fewer downloads.

But then again, Konfabulator and DesktopX pretty much wiped out the mini-skinnable application universe. Before their were widgets, there were tons of little applications that were skinnable. Rainmeter and Rainlendar have survived along with a few others. But in general, the specialist skinnable applets died as widgets became popular

Side note: Rainmeter is actually thriving -- it got 11 new skins for it in the same period mentioned above and they don't exactly have Yahoo's clout (kudos to Rainy!).

Meanwhile, I'd tell you how well Microsoft's Gadgets are doing on MicrosoftGadgets.com but their gallery doesn't display things like dates with the submission but Apple's getting around 50 widgets a week of..various quality (but don't display the # of downloads).

I guess one thing I feel safe in saying that there's only one thing worse for people who like skinning than the OS vendor including it as part of the OS and that is the OS vendor also providing the site to get more content. Oye.

  • Dashboard Widgets (Apple) (about as sterile as it gets -- no ratings, comments, download numbers, or anything. Take your stuff and go)
  • Microsoft's Gadget Gallery (Microsoft Live) (I'm in hell, but at least the actual individual items let users comment and rate them once you manage to sift through the site)
  • Yahoo Widget Gallery (Yahoo) (The Konfabulator design lives on - still the best looking gallery with lots of easy to use features on the net. Arlo Rose is still the best web designer in the world IMO)
  • DesktopX Widget Gallery (Stardock) (not as pretty as Konfabulator's IMO but you make the call).

The lesson learned, don't hope the OS vendor includes it. Or you may end up one of those people still looking for Active Desktop content (and if they do include it, hope they don't try to be the place to get more stuff).

So where do things stand with the applications?

The GUI Changer Status

On the GUI Skinning site, Windows XP still has two basic ways to skin it. 

Option #1 remains that you can use a program that hacks Microsoft's built in skinning engine to allow users to use unsigned msstyles which has the advantage of generally having equal compatibility to what Windows XP's skin gets assuming the skin is well made but the disadvantage that you've had to hack your system files and hope Microsoft doesn't update the OS and break what you've done.

I'm personally still a grump about the uxtheme patchers because the most vocal advocates were so full of..crap about what they were doing using terms like "native" and trying to get people to ignore the fact that they were basically patching out digital signing protection and then use patched luna.msstyles files that were renamed. It was only one step above redistributing user.exe files back in the Windows 3.1 days IMO. But it works decently as long as you're not a casual user.  It was the ones trying to make money doing this that (again IMO) gave capitalism a bad name -- it's like paying someone to make a CD crack for your favorite game and having them imply they also made the game.

Option #2 is that you can get a program that has its own skinning engine to change the look of Windows. Pre-XP, there were several of these but Windows XP killed off all but one -- WindowBlinds which, at the risk of letting my bias shows, is absolutely superior to patching uxtheme at this point in terms of memory use, performance, and quality. It's main downside remains that poorly designed skins (and WindowBlinds skins will let the skinner hang themselves) can cause problems.

In my opinion, it really took until WindowBlinds 5 to put away the uxtheme patchers. There's still the zealots who aren't aware that you can use .msstyles with WindowBlinds by converting them via SkinStudio and hence say "I don't like WindowBlinds skins". But overall, I feel safe in saying that the GUI skinning wars on XP are pretty much settled.

On Windows Vista, things are a bit more in flux.  On Vista, if you are willing to patch several files, you can then resource hack the binary .msstyles file to change things since the Start button.  So far, the results are nothing like they were on XP. You're talking just replacing individual graphic items.

WindowBlinds on Vista is working but it will probably take awhile to nail down all the issues since Vista itself currently has issues. I suspect a lot of people are waiting for SP1 on Vista and for the video drivers to get updated. I'm going to write about my own Vista experiences soon. The short story is that some of my machines have Vista but my main "gotta get work absolutely done on" machines remain XP.  I suspect this will change in the coming weeks as issues in Vista and in third party software get resolved.

But that doesn't mean someone else won't come up with something. Remember, before Windows XP, there were several independent GUI skinning programs. Now that the uxtheme/msstyles thing on Vista really isn't practical, it might open the door for others to try to develop their own GUI skinning programs again. Who knows.

And if I haven't mentioned it before, UAC is incredibly annoying.

The Shells

Shells are programs that can replace the entire desktop interface. The shell Windows comes with is called "Explorer". There have traditionally been three major ones out there -- Litestep, Talisman, and Aston. I realize there are others out there but these are the three biggies as far as I know.

As far as I know, Aston doesn't support Windows Vista yet (at least according to their page). The last Talisman update was in October and doesn't officially support Windows Vista either according to their page. But that doesn't mean they won't work on Vista in the future. Vista is still new.

The last, Litestep, seems to have stopped development. I'm not sure what it's status is.  For awhile, replacing Explorer with a new shell was a pretty popular thing. There were shell replacements such as Hoverdesk, GeoShell, and numerous others that were very promising. Windows XP took out some of them as Explorer got "decent" enough and I have a feeling that Windows Vista may finish the job for all but the most niche uses (that new search in the Start menu is very nice in Vista)

But your mileage may vary. If someone has more up to date news and info, please feel free to comment.

Icon Changing

Changing icons is something that has gotten more popular and yet fewer and fewer programs actually do it.

I hope people will forgive me if I say that at this point, Stardock's IconPackager is the defacto standard in this. If there's another way to change all the icons on Windows Vista in one swoop I don't know of it other than IconPackager.

But the news on Vista isn't completely rosey:

Look carefully at this screenshot and weep. Because Windows Vista has a new type of folder called "Live Folders". It also adds a bunch of new folders types that are very prominent:

Check out closely this screenshot above. Windows Vista folders automatically will show what's in the folder. Here, let's zoom in on those folders:

Do you see what I'm getting at? ALL (as in 100%) of existing icons created in the past decade that attempt to change the folders will no longer work because Live Folder icons replace the traditional folder because these folders are generated dynamically.

In addition, there's tons of new icons (those greenish ones) that no icon package out there currently replaces.  In time, IconPackager will get better at mapping them out. But that won't change that there's simply some new ones (Saved Games, Searches, Contacts). 

And see the ones that look too small? Icons that don't support 256x256 end up looking small like you see the ones above that are small. Which means LOTS more work for icon artists (remember when 32x32 sized icons were enough?). To put things in perspective, 256x256 is about the full screen resolution of a Commodore 64. You're now talking about some serious artwork.

And even then, what about those live folders?  So icon packages will have to be updated to handle live folders. 

IconPackager 3.2 will include icon packages that support all the new stuff on Vista (thanks to Alexandrie and Treetog who have both joined Stardock full-time this year).

Above is an icon package Treetog recently released that supports Vista.

It'll be very interesting to see how this problem is resolved. Will skin authors update their icon packages? Or will we end up having to have some sort of system where there is some sort of icon packages..packages (where users can apply the base icon package and then a vista updated package created by someone else). Who knows what will happen there. But I can say without the live icon folder icons, an applied icon package doesn't seem the same to me.

And any serious icon changing utility has to support this stuff and I can say, it's non-trivial to do this kind of thing without resorting to some ugly hacking (did I mention that dynamic folders are dynamically generated)?.

Logons

Logons remain very popular. On Windows XP there are a number of different ways to change your logon screen. Stardock makes LogonStudio which we made because people were literally distributing logonui.exe's around (In America, that's called piracy). 

On Windows Vista, LogonStudio Vista is out and it's pretty straight forward so far. You can't really design your own logon yet like you can on XP. There just haven't been enough resources available to go and decipher Microsoft's cryptic "format" for their logon screens. And we also don't know the repercussions if we did (as in, we don't want to have a situation where people could hose their systems with a logon screen).

Dreams

For Windows Vista Ultimate users, obviously one big new addition that has made quite a splash has been animated wallpapers which we call .Dream files.  Microsoft includes a Windows Vista Ultimate Extra called Windows DreamScene. For Ultimate users, Stardock has developed DeskScapes which extends that Ultimate Extra to support .dreams which can do all kinds of amazing things as animated wallpaper.

I think as time goes on, animated wallpapers may turn out to be the "biggest new" thing to come to skinning in a long time. It's something that a lot of people can get into that has a very large impact. And the early results have been surprising - what many (myself included) skeptically thought might be tacky and distracting has been done in a way that is classy and interesting. I think Dreams are here to stay.

The Mainstreaming of skinning

A few years ago, pioneering skinners got together and started Pixtudio and Skinplant and started making premium skins. This led others to start making skins professionally for movie studios and major corporations.

In the past year, Stardock has brought in much of the talent from Pixtudio and SkinPlant to form Stardock Design.  In just a few months, two huge projects were won from Microsoft and Dell.

For Microsoft, the aforementioned work to create animated wallpapers for Windows DreamScene was launched and completed. 

And for Dell, the single largest skinning initiative in history. By teaming up with colleges, sports teams, and more, end users have started to be able to purchase themed desktops of their favorite teams.

You'll be hearing a lot more about this as the year progresses and this project really starts to ramp up.  By combining the talents of the top skinners into a single organization, skinning is about to come to "the masses" in a huge way.  Not bad for something that's just got started

The Skinning sites

The skinning community is no longer one tight monolithic group. It has long since splintered into all kinds of forms. 

Our friends at deviantART still support skinning but the site has gone on to focus on art in general and become immensely successful in that endeavor. 

Some of the classic sites of old have gone down. Others exist on seemingly endless life support.  But others, like Customize.org are on the verge of a revolution of new technology and improvements that I think will inspire other sites (including WinCustomize.com) to improve further.  SkinBase continues forward with a tightknit community (for users who find WinCustomize "too big" I highly recommend Skinbase, it's a friendly place with lots of good features and a good loyal community of regulars).

As for WinCustomize, this is the year that it and Stardock make good on repairing the failings of 2006 that were previously discussed. The new site is a good first step but there's much more work to be done.  This is, in many respects, the most exciting year in skinning ever and the community's growth and activity indicates that many people agree with that assessment.

General Thoughts

The same trends we've seen previously continue to evolve. Skinning, which started out as a niche in which people would ask "Why would you want to do that?" gets more mainstream.

At the same time, Windows Vista, even more than XP before it, is culling skinning applications by breaking them outright. Will programs that were on life support get one last surge? Or will they go the way of the eFX's and Chromas or Illumination that were broken by the OS and never updated again and faded.

Community interaction will largely come from the skinning sites in the community implementing increasingly better and more powerful tools to allow for people to collaborate together. You already see a bit of this now but I think you'll see more and more of this over time.

Not everything is rosey. I think 2007 will be a rough year. With Windows Vista, you're going to have a lot of time spent just getting things working at all on them. The time spent getting stuff working will be time not spent making things work better or adding new stuff.  And we don't know yet how hard Vista will be for getting stuff to work well. Still, I'm pretty excited about the horizons.

Overall, I haven't been this excited about skinning in a long time. Excited enough anyway to write this novella that I hope you've found interesting and useful!

Cheers!

First Previous Page 5 of 7 Next Last
vStyler
Reply #81 Sunday, March 11, 2007 9:33 PM
How is Superman a public theme when you have to purchase a PC to get it?
TheSkinsFactory
Reply #82 Sunday, March 11, 2007 9:37 PM
Rafael: I have a problem with someone who has to base their whole online presence with a url that's a disparagement for someone else. I may not agree with Stardock on just about everything these days or even like their methods, but if someone came to me with an anti-stardock.com url i would feel the same way as i do with your anti-tgt. Its the reason i can't stand Apple's marketing campaigns. Why does Apple feel the need to constantly bash Windows? To me, it makes them look desperate.

My big gripe is how this title is worded. Its inaccurate and if we were on Digg I'd bury it as inaccurate. This is the State of Skinning 2006 according to Stardock. It is not a broad view of the world of skinning.
TheSkinsFactory
Reply #83 Sunday, March 11, 2007 9:39 PM


Didn't think of that. Good point.

Uxtheme Rafael
Reply #84 Sunday, March 11, 2007 9:47 PM

Rafael: I have a problem with someone who has to base their whole online presence with a url that's a disparagement for someone else. I may not agree with Stardock on just about everything these days or even like their methods, but if someone came to me with an anti-stardock.com url i would feel the same way as i do with your anti-tgt. Its the reason i can't stand Apple's marketing campaigns. Why does Apple feel the need to constantly bash Windows? To me, it makes them look desperate...


I would agree with you, if I were selling things. I'm just a hacker providing a free alternative to skinning the operating system shell.

TGTsoft's StyleXP product adds very little (if any) value to the skinning community and tools already baked into the operating system. They sell nothing more than a glorified Uxtheme patcher and it sickens me. Any statements to the contrary would be false.

That said, your comment is off-topic. I was merely trying to better inform you of the state of my work to increase the factual quality of your rants.

- Rafael
TheD2JBug
Reply #85 Sunday, March 11, 2007 9:51 PM
This is Wincustomize. I fail to see how any comment from Brad on here would be anything *other* than Stardock-centered. If he had posted this at , say Neowin or DeviantArt or somewhere else, I'd see your point. But we're here, not there. A non-issue IMHO. Of course that didn't stop the TSF-advertisment on here.
CerebroJD
Reply #86 Sunday, March 11, 2007 9:56 PM
Yahoo! Search Gadget
2007

Nero Burning gadget
2007

Stalker Windows Media Player skin for THQ
2007

Nero ShowTime 3
2006, Requires Purchase

The Superman Theme for Alienware
2006, Requires Purchase

The Origami Default Windows Media Player Skin
Unreleased, requires purchase.

Lost Planet Windows Media Player Skin for Capcom
2006


Kudos on contributing to the community in 2006. 

Maybe you'll get mentioned in the 2k7 'State of Skinning'...
vStyler
Reply #87 Sunday, March 11, 2007 9:58 PM
Maybe you'll get mentioned in the 2k7 'State of Skinning'


  
CerebroJD
Reply #88 Sunday, March 11, 2007 9:59 PM
Why does Apple feel the need to constantly bash Windows? To me, it makes them look desperate...

No.  I will not even comment on this one...

Cant resist:  Hypocrite.
TheSkinsFactory
Reply #89 Sunday, March 11, 2007 10:00 PM
TGTsoft's StyleXP product adds very little (if any) value to the skinning community and tools already baked into the operating system. They sell nothing more than a glorified Uxtheme patcher and it sickens me. Any statements to the contrary would be false.


See that's where we disagree. Have you seen StyleXP lately? It does a helluva lot more than just patch the dll. You can on-the-fly swap out themes, wallpapers, icons, bootskins, logon screens, screensavers etc. So to simply dismiss it as another hack is false.

In my experience as a user, the patching of the dll whether in memory or by some other means is always preferable to the solutions. Sure they can attack it and say they're tired of the term "native" but guess what? It is native. I never crash when i use the patch. So I'm sorry but to me going "native" is the most stable way to skin Explorer. Why wouldn't it be? It's the same way Microsoft does it. How could it not be the single most stable way to skin Windows?

Guess what Rafael, no one is holding a gun to your head saying to buy StyleXp or even Windowblinds for that matter, so I don't see how you could be upset.
TheSkinsFactory
Reply #90 Sunday, March 11, 2007 10:02 PM

CerebroJD: I'm setting the record straight. There's a distinct difference. But hey you are the Wizop are you not? So what you think really does matter. Oh wait, no it doesn't.

Nothing like arguing with a teenager to make your night. god.
TheD2JBug
Reply #91 Sunday, March 11, 2007 10:05 PM
Neither does yours, no matter how much your company made for you last year.
vStyler
Reply #92 Sunday, March 11, 2007 10:07 PM
I love it when I'm not quoted gives me that sneaking suspicion im probably right.   

Honestly from someone in your "position" your commenting resembles that of a teenager and your smugness and bragging shows a lack of integrity and professionalism.

But hey.. it's your reputation.
CerebroJD
Reply #93 Sunday, March 11, 2007 10:08 PM
No, you're complaining because you werent mentioned.  Contribute to the community in a positive manner, and give reason to be mentioned, and you'll be in it... its that simple.

So you missed a year of being mentioned... why should this matter to you?  If its a problem, then I encourage YOU as an INDIVIDUAL to make some material and get it out here...

Should Brad mention every skinner that does something unique?   Should he mention every one that sells their skins?  No.  Why do you get special treatment?
TheSkinsFactory
Reply #94 Sunday, March 11, 2007 10:13 PM

Kudos on contributing to the community in 2006.

Maybe you'll get mentioned in the 2k7 'State of Skinning'...


Okay so they are not considered skinning because they're not free? So then change the title to The State of FREE Skins in 2006. See i thought it was about skinning. And all those were made in 2006 just not released.

This is my argument whether it is a righteous argument or not... This is not really an article about skinning its an article about Wincustomize and Skinning. What aggravates me is the new person coming here is going to be told this and that is skinning. Where is the mention of Petrol Design - they are the undisputed leaders in commercial Winamp Skinning. They were busy last year. I really miss the days of Skinz.org. At least when we got into flame wars it was people who had something special. Now i argue with a kid, a bug and a hacker. Where the hell is Shoggot? Or Baker? or iST/Jake? Feels like forever and a day since those guys were around. The days when $teven and sphere were kicking ass and K-Jofol and Sonique skins were wowing everyone.
vStyler
Reply #95 Sunday, March 11, 2007 10:15 PM
Now i argue with a kid, a bug and a hacker.


Then argue with me.. Im quite enjoying not leaving you a leg to stand on.
TheSkinsFactory
Reply #96 Sunday, March 11, 2007 10:18 PM
Should Brad mention every skinner that does something unique? Should he mention every one that sells their skins? No. Why do you get special treatment?


Okay last comment since i'm not going to win against someone raging with hormones
We did contribute. We contributed high-profile skins to the world.

It doesn't really matter. I'm typing comments in an article. Do you think i'm going to lose sleep tonight because we weren't mentioned? haha. No man, i just decided to say what i was thinking and then got attacked which is typical. It's like dealing with the Stepford Wives. Have a good night.
TheSkinsFactory
Reply #97 Sunday, March 11, 2007 10:20 PM
Then argue with me.. Im quite enjoying not leaving you a leg to stand on.


Yeh styler, you really laid in on me. Good job. Now i'm going to hop on over and get some work done. Unimportant 2007 skinning stuff. haha

vStyler
Reply #98 Sunday, March 11, 2007 10:21 PM
Have a good night.


Uh huh.. just what I thought.. night now.
TheD2JBug
Reply #99 Sunday, March 11, 2007 10:21 PM
And I'm arguing with the egotistical mouthpiece of a commerical entity who measures his contribution by the allmighty dollar.
*sigh*
I agree. It was much better, back in the day.
Uxtheme Rafael
Reply #100 Sunday, March 11, 2007 10:22 PM
You can on-the-fly swap out themes, wallpapers, icons, bootskins, logon screens, screensavers etc. So to simply dismiss it as another hack is false.


I believe you reinforced my point. None of what you mentioned was added by the software. It was merely made more accessible. If I handed a user instructions on how to do everything you mentioned above manually, would they purchase StyleXP? The majority answer demonstrates the lack of additional value.


I never crash when i use the patch. So I'm sorry but to me going "native" is the most stable way to skin Explorer.


Agreed.


Guess what Rafael, no one is holding a gun to your head saying to buy StyleXp or even Windowblinds for that matter, so I don't see how you could be upset.


I am just miffed that companies, like Stardock and TGTsoft, fail to properly educate consumers on alternative skinning methods and claim they are contributing to the community. Bah!

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