Stardock Customer Report: 2011
Wednesday, March 21, 2012 by Frogboy | Discussion: Elemental Dev Journals
We have completed our annual customer report for last year. Each year we send out a survey to our customer base asking them a host of questions so that we can better serve them.
In exchange, we share the results of these surveys along with a report on what went right and wrong the previous year along with plans for the forthcoming year.
We are pleased to present you the full report here: https://www.stardock.com/press/CustomerReports/Stardock2011.pdf
 |
|
Page 3 of 3 | |
|
|---|
Reply #42 Tuesday, March 27, 2012 4:13 AM
I know one woman modder and there are about three female code monkeys at Stardock. I stand by my plan to only have girls and make them super intelligent gamers that have serious coder skills. If each make nerd can learn to train their children in the ways of geek, we can turn the next generation into something really special. So far my Craigslist post has only attracted thieves... 
Kidding aside, the report looks good. How much does Stardock profit from Ironclad? They seem to be a fledgling of Stardockia, or very talented and awesome in the vernacular. They are making some really nice games. Of course the numbers for FE sales are going to be much more interesting. The only problem will be advertising to former MoM fans that have given up on gaming. They must be reached. I suggest a network of D&D players to spread the word. It worked for Obama.
Reply #43 Wednesday, March 28, 2012 10:13 AM
Yep all that is missing right now is a better graphic engine and oh wait something quite major.. like a battary that last more than 2 hours while playing with it.
I phone need to be charge everyday, I can't even imagine how long it would last with a full pledge game on it. 2 hours max I would think... Phones are not even close to being on par with pc and who wants to play on a 4 inch screen anyway...
Reply #44 Wednesday, March 28, 2012 8:44 PM
So, maybe I'm missing something here, but the "Which consoles do you own?" pie chart seems a little fishy. Since the percentages total to 100%, it implies that everyone surveyed owns EXACTLY one console or no console at all. I would assume there are a fair number of people that have more than one, right? Maybe that is so incredibly uncommon that it was less than 1%? Hmmm.
Reply #45 Thursday, March 29, 2012 3:16 AM
"What other platform would you like Stardock to develop for?"
question is how many people clicked Android only since there was no "none of the above" option in the survey.
Reply #46 Thursday, March 29, 2012 7:56 AM
The surveys have always been a bit leading/biased. I've done surveying as part of my job, and it's not an easy task to create questions that are meaningful yet applicable. Other than demographic info, hopefully the next survey will contain more meaningful questions. For example, things like:
*What does Stardock do well?
*What does Stardock need to improve upon?
*What applications/technology should Stardock consider expanding upon?
*Which of the following products would you like to see Stardock explore creating (Option A, Option B, etc.)?
*What type of Internet connection do you have?
*Do you have any feedback regarding this survey?
*What do you think of the Stardock website? Are there any ways it could be improved?
*Please rate your experience with Stardock support (list some options).
etc.
This isn't a complete list, but you get the idea.
Please login to comment and/or vote for this skin.
Welcome Guest! Please take the time to register with us.
There are many great features available to you once you register, including:
- Richer content, access to many features that are disabled for guests like commenting on the forums and downloading skins.
- Access to a great community, with a massive database of many, many areas of interest.
- Access to contests & subscription offers like exclusive emails.
- It's simple, and FREE!
|
|
Page 3 of 3 | |
|
|---|
Reply #41 Tuesday, March 27, 2012 3:19 AM
My current preference is to purchase Stardock games directly from the Stardock online store, and evaluate other games based on prices from Impulse, Origin, or whatever (Steam last).