Plymouth Patch Article about Stardock

Tuesday, July 12, 2011 by Island Dog | Discussion: Personal Computing

Here's a great article about Stardock from a local website.

http://plymouth-mi.patch.com/articles/plymouth-based-software-game-development-company-looks-to-future

In lieu of a front-desk receptionist is a young, bearded man in a purple t-shirt, cut-off shorts and flip-flops. This is Matt Bertsch, a technical adviser for the independent software company. On his desk sits a variety of emptied craft-beer bottles, statuettes, a variety of props and an opened deck of playing cards.

Bertsch explains that the usual receptionist just moved to Dallas for other Stardock-related duties as he retrieves Brad Wardell, the president and CEO of Stardock, who occupies a top-floor office with his dog.

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CarGuy1
Reply #1 Tuesday, July 12, 2011 7:52 PM

Despite the success of these applications, Wardell said he doesn’t plan to make the same program for 20 years, particularly because he said Microsoft’s Windows 7 already looks pretty nice and the has shifted away from the desktop enhancements and into practical software, such as Multiplicity.

Not sure I wanted to see this.

DrJBHL
Reply #2 Tuesday, July 12, 2011 7:57 PM

That was a really nice article, I.D.  CG1 He could mean that theses programs are planned to evolve... also, I  believe the word "emphasis" is missing from the sentence in the article. I don't see SD giving up customization software anytime soon.

 

Philly0381
Reply #3 Tuesday, July 12, 2011 8:04 PM

I read this today on Facebook, never thought I would ever had said that.

Without any other information about where Stardock is headed I tend to agree with CarGuy1.

Practical software as Multiplicity, is there really that much left down that road that hasn't been developed? 

DrJBHL
Reply #4 Tuesday, July 12, 2011 8:13 PM

CarGuy1
Despite the success of these applications, Wardell said he doesn’t plan to make the same program for 20 years, particularly because he said Microsoft’s Windows 7 already looks pretty nice and the emphasis has shifted away from the desktop enhancements and into practical software, such as Multiplicity.

I believe a critical word was omitted in the original article. I believe that word was "emphasis" although I am not certain. I added it in the above, and it makes a lot more sense, no? 

It's no big secret that SD makes more money at games than at customization software. Let's not panic just yet.

Island Dog
Reply #5 Tuesday, July 12, 2011 8:17 PM

There's still plenty of attention and plans for desktop apps.  I think what the article aims to say is that as personal computing changes, you have to change with it or be left in the dirt.

DaveBax
Reply #6 Tuesday, July 12, 2011 8:53 PM

Two comments and two replies with the samw thing said using the word "emphasis"  Well I hope you are correct but the statement does have to make one wonder. Last up date to any regular used programs was over 7 months ago and that was SKS. Nothing with WB, OD, and others. Someone asked about Impulse being sold and what were we going to use. The answer was something is being worked on and will be available soon. I have no problem using impulse but really we don't need anything because there aren't any updates to download so it doesn't really matter what we have does it? I just go with the flow and stay out of trouble. Lots of nice people here so I didn't say this to sound negitive or anything but just saying what is fact and happening or better not happening. All the Mods, ID, jafo, and any other people other then regular members do a great job and I have to guess we get the best answers that they are aware of and have knowledge of.

So again I don't have a problem but this place hasn't actually been flowing with knowledge of anything being worked on as far as updates or improvements to the common programs most of us use. So please don't get excited because I wrote some of my thoughts as the things I use are working fine and have no problems. Have a good night.

Uvah
Reply #7 Tuesday, July 12, 2011 11:25 PM

The article mentions only games and nothing of the apps we use. I understand what you're saying ID but you have to stop and think about why these apps, no offense intended, seem to be floundering. DX4 is still in beta and has been for some time leading some folks to think its a dead issue. I hope that one sentence in the article, the one that says he's moving away from desktop enhancements in favor of more practical apps isn't a sign of things to come. The impression that I'm getting is that the gaming end of it has taken all the 'emphasis' away from the desktop enhancements. Sorry but I call it like I see it. 

pacov
Reply #8 Tuesday, July 12, 2011 11:36 PM

Matt Bertsch

hey - I just like proof that Matt Bertsch is a real person.    I had a silly theory about your support desk that you just used the same sig.  heh

Of course... this could all be photo shop.  Anyway, I know folks are reading into the article (and hell, why not - we are all fans), but I'm always happy to see more info on SD a business and learn more about the day to day. 

 

Jafo
Reply #9 Wednesday, July 13, 2011 12:50 AM

OMG_pacov
Of course... this could all be photo shop. Anyway, I know folks are reading into the article (and hell, why not - we are all fans), but I'm always happy to see more info on SD a business and learn more about the day to day.

Yes, it's ALL Photoshop.....

....Stardock doesn't exist....

Bebi Bulma
Reply #10 Wednesday, July 13, 2011 2:12 AM

The article mentions only games and nothing of the apps we use. I understand what you're saying ID but you have to stop and think about why these apps, no offense intended, seem to be floundering. DX4 is still in beta and has been for some time leading some folks to think its a dead issue. I hope that one sentence in the article, the one that says he's moving away from desktop enhancements in favor of more practical apps isn't a sign of things to come. The impression that I'm getting is that the gaming end of it has taken all the 'emphasis' away from the desktop enhancements. Sorry but I call it like I see it. 

I've noticed that for a few years now. And now that Impulse was sold off to GameStop, that effectively cut off our access to updates and news about our beloved ODNT apps. Another nail in the coffin. Hell, we waited on OD2 for years, then it was released half finished with critical features missing from 1.9, and then it was forgotten about for the most part. The future isn't looking bright for our desktop apps.

Vampothika
Reply #11 Wednesday, July 13, 2011 5:05 AM

funny how he mentions 'apps' for iphone ect, we volunteered that for a gallery ages ago.

ive yet to see how this article is 'great' to me, the whole article read:

games, games, games, apps we obviously wont be allowed to touch or design and web designs we wont be allowed to design either.

to me the whole thing reads like : yeah well its been a good run, but im going to do other things now, so bye.

*shakes head*

i personally dont give a toss if that is what Brad wants to do, good for him, letting us know would be called 'being considerate.'

just like how no one told us the gui champs were dumped and just like no one told us about impusle until the ink was dry.

at least that way i can have a 5 minute headstart to possibly start my own website and promote my own stuff.

Snowman
Reply #12 Wednesday, July 13, 2011 5:12 AM

Vampothika

to me the whole thing reads like : yeah well its been a good run, but im going to do other things now, so bye.

Hence my reply yesterday to the GUI Champs thread

Island Dog
Reply #13 Wednesday, July 13, 2011 8:05 AM

There's a lot of reading in-between the lines here.

Lets take this issue by issue:

Desktop apps aren't being abandoned:  Yes, some apps in the lineup will probably not make the future cut, and there are some significant changes coming that will be announced later in the year.

Evolving and Adapting: Skinning has gone back to a niche market.  Doesn't mean it's a "lost cause", it just means the market is smaller and people are looking to do different things with their desktops now.  We are still fully aware that people want to skin their PC's, but we also know people want productivity-type apps like Fences and Tiles.  You either stand still and get run over, or you evolve.

Bebi Bulma
And now that Impulse was sold off to GameStop, that effectively cut off our access to updates and news about our beloved ODNT apps.

That is absolutely false on both counts.  You can download updates (and soon betas) from here, and news comes from WC as it always has been.   Your access has not been cut.

Vampothika
to me the whole thing reads like : yeah well its been a good run, but im going to do other things now, so bye.

Doesn't read like that at all.  

 

DaveBax
Reply #14 Wednesday, July 13, 2011 9:13 AM

Island Dog
That is absolutely false on both counts. You can download updates (and soon betas) from here, and news comes from WC as it always has been. Your access has not been cut.

Excuse me for sounding stupid but how often has it been  for news and the only news I hear from WC is usually from you Spencer. I never received a news letter or any email and gave up signing up for email from SD a couple years ago.

It is nice you gave us a link to download the apps and one can only hope when it comes time to reformat the computer all the reg. numbers work.

I totally understand how important it is to move on to what is happening in the world today and next year. Tiles and Fences can be or are already very important to SD and I can also see that. Computer makers, corportations, and others can find these very important and hence SD can gain from that. I think they are great programs but for me guess you can say I'm a OD user all the way. You can make OD match the WB you are using and that all relates to skinning which is what the community is about.

There are many community members here way before me and more than helped actually made SD what it is with suggestions, etc. Then SD used it's talent and provided great apps for the desktop. True many of the older members have left for one reason or another and i'm sorry I wasn't ever lucky enough to have been part of that time. However SD continues to get many new members each day and week.

I asked no questions here just some opinions. I have no reason to post anything else on this thread and will just look to see if more information becomes available. So thank you for the information you have already provided and I will just sit back and wait to see the updates and changes we will receive in the future and be patient.

Closing, members are concerned and my feeling is that is why all the questions and it would be wonderful to be informed each week of anything going on or not going on with SD. We don't need to know Stardock's business only what isrelated to the apps we are used to having and future ones. That's really what I would like to hear and I'm sure I'm speaking for others hopefully.

Dr Guy
Reply #15 Wednesday, July 13, 2011 9:47 AM

Yes, it's ALL Photoshop.....

....Stardock doesn't exist....

These are not the driods you are looking for!

Ok, Obi-Wan -Jafo!

Great article, I just wish they had made it longer.

k10w3
Reply #16 Wednesday, July 13, 2011 12:13 PM

Thanks for posting the article.  What is said and what it didn't say is a good head's up for me.  I must confess, I feel a bit like I just discovered my significant other changed his Facebook status to single (a bit of betrayal and hurt, and yet, this is the internet, there's going to be useless drama--it doesn't really matter in the long run.)  It's obvious the money I pay Stardock, which is really hard for me to scrape up by the way, isn't enough to hold Brad's attention; that money would be better spent on something that's fully alive and has a future, so when my subscription is up, I'm going to have to put that hard-earned money towards a WinStep subscription, and learn a new skinning app.  And I may have to spend some of my spare time learning Msstyles -- I'm not going to stop skinning just because one company's CEO thinks Windows 7 is pretty enough.

Phoon
Reply #17 Wednesday, July 13, 2011 12:46 PM

from the article

he said Microsoft’s Windows 7 already looks pretty nice and the________ has shifted away from the desktop enhancements and into practical software, such as Multiplicity

Notice the underline? There is a word missing in the article that could change the entire meaning of this statement. No sense "panty bunching" over a missing word now is there?

Another line..

but would want to keep that work separate from the software and games Stardock currently produces

Notice it does NOT say "in place of".. it says SEPARATE.

Once again... "panty bunching" over what you THINK was said instead of what was ACTUALLY said.

Such drama queen behavior over nothing....

Snowman
Reply #18 Wednesday, July 13, 2011 12:50 PM

Island Dog
Reply #19 Wednesday, July 13, 2011 12:51 PM

DrJBHL
I believe a critical word was omitted in the original article. I believe that word was "emphasis" although I am not certain. I added it in the above, and it makes a lot more sense, no? 

Quoted for Truth.

Philly0381
Reply #20 Wednesday, July 13, 2011 12:53 PM

Ouch, I think I gave myself a wedgie. 

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