So Apple, What's Next?
Thursday, March 24, 2005 by geekinthecity | Discussion:
While Apple Computer's market share has been minuscule their role in the technology industry is not. It was Apple who brought computing power from the mainframe systems to the desktop. It was two guys named Steve who saw that there was a need and a desire for computers in homes, schools and small businesses. Computers were no longer limited to Governments, large corporations, and the military. Although the established manufacturers of mainframe systems such as IBM, Hewlett Packard, and Digital Equipment Corporation made huge shifts in the ways they did business to focus on desktop computers it wouldn't have happened the way it did if it wasn't for Apple.
Once desktop computers became mainstream due mostly to IBM and the thousands of startup companies producing clones of IBM's PC's, Apple set about making computers easy enough to use and bought forth the Macintosh. Even though the Macintosh was the first mass marketed graphical user interface, it was Microsoft who copied the idea and sold millions of copies of Windows that dominated desktop computers.
Towards the mid 1990's Apple brought forth another device that may not have dominated the market but definitely showed the way. In 1994 Apple introduced the Newton PDA. Even though the Newton could only find a small core of users the Newton PDA paved the way for other PDA's such as Palm that did go on to reach mass acceptance.
As the 1990's drew to an end, it was Apple computer who changed what computers looked like. Before Apple released the iMac, computers were almost always beige boxes that didn't offer much in the area of design. Now more than seven years after the original iMac hit the market even the most conservatively designed PC's are definitely not beige boxes.
After the iMac came Apple's first successful entry into consumer electronics, the iPod digital music player. At the time that the iPod was introduced there were portable MP3 players available on the market for several years but since then the iPod has become the digital music player that every other digital music player tries to emulate. Due mostly to Apple's own iTunes online music store. The songs purchased from iTunes will only play on the iPod which will not play songs purchased from other online music services.
While Apple Computer has really only reached a small niche of customers and has never even come close to market domination Apple computer has always been the trendsetter in the technology industry. Technology always seems to be about the 'The Next Big Thing' and many people look to Apple for some clue into what that next big thing is. It would be logical for Apple to continue down the path from computing into consumer electronics. It is rumored that the company that revolutionized how people record TV shows, TiVo is a possible merger target and that Apple would be a perfect suitor. A large screen G5 powered Mac with built in TiVo recorder with a CableCard slot would most certainly be the most formidable competition to PC's running Windows XP Media Center edition.
The Video on Demand offerings from cable companies are growing steadily, most VOD only offers the same movies that currently appear on Pay Per View. Apple has most certainly been successful with their iTunes Music Store. The next step in the path is video programming for sale available at any time to anyone with a broadband connection. An Apple online video store could start with Movies and recently aired TV shows and then offer everything right down to smallest independant feature and short films and even educational and instructional videos. One has to admit there's a lot of potential here.
As Apple as come up with new technological concepts which others have emulated with various degrees of success they have always played their hand close to their chest. It's always fun to speculate what Apple comes up with and amazing what they come up with.
Once desktop computers became mainstream due mostly to IBM and the thousands of startup companies producing clones of IBM's PC's, Apple set about making computers easy enough to use and bought forth the Macintosh. Even though the Macintosh was the first mass marketed graphical user interface, it was Microsoft who copied the idea and sold millions of copies of Windows that dominated desktop computers.
Towards the mid 1990's Apple brought forth another device that may not have dominated the market but definitely showed the way. In 1994 Apple introduced the Newton PDA. Even though the Newton could only find a small core of users the Newton PDA paved the way for other PDA's such as Palm that did go on to reach mass acceptance.
As the 1990's drew to an end, it was Apple computer who changed what computers looked like. Before Apple released the iMac, computers were almost always beige boxes that didn't offer much in the area of design. Now more than seven years after the original iMac hit the market even the most conservatively designed PC's are definitely not beige boxes.
After the iMac came Apple's first successful entry into consumer electronics, the iPod digital music player. At the time that the iPod was introduced there were portable MP3 players available on the market for several years but since then the iPod has become the digital music player that every other digital music player tries to emulate. Due mostly to Apple's own iTunes online music store. The songs purchased from iTunes will only play on the iPod which will not play songs purchased from other online music services.
While Apple Computer has really only reached a small niche of customers and has never even come close to market domination Apple computer has always been the trendsetter in the technology industry. Technology always seems to be about the 'The Next Big Thing' and many people look to Apple for some clue into what that next big thing is. It would be logical for Apple to continue down the path from computing into consumer electronics. It is rumored that the company that revolutionized how people record TV shows, TiVo is a possible merger target and that Apple would be a perfect suitor. A large screen G5 powered Mac with built in TiVo recorder with a CableCard slot would most certainly be the most formidable competition to PC's running Windows XP Media Center edition.
The Video on Demand offerings from cable companies are growing steadily, most VOD only offers the same movies that currently appear on Pay Per View. Apple has most certainly been successful with their iTunes Music Store. The next step in the path is video programming for sale available at any time to anyone with a broadband connection. An Apple online video store could start with Movies and recently aired TV shows and then offer everything right down to smallest independant feature and short films and even educational and instructional videos. One has to admit there's a lot of potential here.
As Apple as come up with new technological concepts which others have emulated with various degrees of success they have always played their hand close to their chest. It's always fun to speculate what Apple comes up with and amazing what they come up with.
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Solosturm
Reply #2 Thursday, March 24, 2005 7:20 PM
Reply #2 Thursday, March 24, 2005 7:20 PM
Apple has allready take a great powerhouse (FreeBSD) and put it under the hood of OS X.
So what is next? Who knows?
So what is next? Who knows?
RiddickRom
Reply #3 Wednesday, September 21, 2005 5:27 AM
Reply #3 Wednesday, September 21, 2005 5:27 AM
I think price holds them back time and time again. The Mini IMO was an attempt on one level to address the issue but it just wasn't enough. I feel that Apple could do so much better bringing out a fast machine with great sound and graphics but going easy on other components, basically making a machine that most young PC system builders try to make every day. A budget gaming box but with the added ability to slot in the whole range of ipods, something built into the PC case itself to allow that, rather than messing with cables or external docks.
Make a cool looking machine that appeals to the ipod crowd and the gaming crowd and keep the price low, even losing money on it to start to gain some real market share, I think that would be a great way to boost mac sales. There are a lot of people who wont buy a computer that would buy a console and ipod. Huge market for that and Apple have the street credibility now to do something like this and lets be honest, they are in dire need of gaining better support for the latest games.
So why not build a machine that does just this, what better way to assure game developers that Apple is serious about their market. I'm not a very big gamer at all but that would be my next big thing If I was Apple
Make a cool looking machine that appeals to the ipod crowd and the gaming crowd and keep the price low, even losing money on it to start to gain some real market share, I think that would be a great way to boost mac sales. There are a lot of people who wont buy a computer that would buy a console and ipod. Huge market for that and Apple have the street credibility now to do something like this and lets be honest, they are in dire need of gaining better support for the latest games.
So why not build a machine that does just this, what better way to assure game developers that Apple is serious about their market. I'm not a very big gamer at all but that would be my next big thing If I was Apple
Leauki
Reply #4 Wednesday, September 21, 2005 6:32 AM
I wonder that too. The problem is, it's impossible to find out.
If you ask these people, you'll usually find out that they have never actually used a Mac, or at least not in the last ten years.
Many also believe in urban legends like Macintoshs don't have network adapters (I have seen Windows PCs sold now that don't) or Macintoshs are completely closed (whatever that means).
I think what triggers the "sucks" moment is that many new Mac users find themselves in an environment where they cannot easily copy games and applications any more and will have to buy them.
Reply #4 Wednesday, September 21, 2005 6:32 AM
| I wonder why so many people think Apple sucks. |
I wonder that too. The problem is, it's impossible to find out.
If you ask these people, you'll usually find out that they have never actually used a Mac, or at least not in the last ten years.
Many also believe in urban legends like Macintoshs don't have network adapters (I have seen Windows PCs sold now that don't) or Macintoshs are completely closed (whatever that means).
I think what triggers the "sucks" moment is that many new Mac users find themselves in an environment where they cannot easily copy games and applications any more and will have to buy them.
Leauki
Reply #5 Wednesday, September 21, 2005 6:34 AM
Hm... PC system builders already make them every day. So that product already exists and there are established vendors who can beat Apple on price. So what would Apple gain?
A gaming box without games? Who would buy a budget gaming box with an OS that doesn't run most games?
Reply #5 Wednesday, September 21, 2005 6:34 AM
| I feel that Apple could do so much better bringing out a fast machine with great sound and graphics but going easy on other components, basically making a machine that most young PC system builders try to make every day. |
Hm... PC system builders already make them every day. So that product already exists and there are established vendors who can beat Apple on price. So what would Apple gain?
| A budget gaming box |
A gaming box without games? Who would buy a budget gaming box with an OS that doesn't run most games?
Island Dog
Reply #6 Wednesday, September 21, 2005 6:44 AM
Reply #6 Wednesday, September 21, 2005 6:44 AM
But will games become more available on Mac's after they move to intel. I have read some articles suggesting that might be the case.
RiddickRom
Reply #7 Wednesday, September 21, 2005 10:47 AM
Reply #7 Wednesday, September 21, 2005 10:47 AM
"Hm... PC system builders already make them every day. So that product already exists and there are established vendors who can beat Apple on price. So what would Apple gain?"
That they do and I really only made that point to illustrate how popular that is, people will jump through hoops to learn how to build their own pc's on a budget but many more will never get that far. An Apple computer targetted at this audience, ready to go out of the box would be attractive to a large non computer crowd if marketted well.
"A gaming box without games? Who would buy a budget gaming box with an OS that doesn't run most games?"
Not strictly a gaming box, more a cross between a music/media box for your ipod and a gaming box. Your right there are no games but then before a console comes out there aren't any games for that either. It's up to Apple to attract the game developers and have enough out at launch to tempt buyers. It would seem to me to help beat the catch22 they have right now with their whole range of computers. They can't attract enough game developers because not enough gamers are out there to make it worthwhile and you won't attract gamers when there aren't enough games.
I'm sure my idea is flawed somewhere but it sounded good while I was writing it
That they do and I really only made that point to illustrate how popular that is, people will jump through hoops to learn how to build their own pc's on a budget but many more will never get that far. An Apple computer targetted at this audience, ready to go out of the box would be attractive to a large non computer crowd if marketted well.
"A gaming box without games? Who would buy a budget gaming box with an OS that doesn't run most games?"
Not strictly a gaming box, more a cross between a music/media box for your ipod and a gaming box. Your right there are no games but then before a console comes out there aren't any games for that either. It's up to Apple to attract the game developers and have enough out at launch to tempt buyers. It would seem to me to help beat the catch22 they have right now with their whole range of computers. They can't attract enough game developers because not enough gamers are out there to make it worthwhile and you won't attract gamers when there aren't enough games.
I'm sure my idea is flawed somewhere but it sounded good while I was writing it
Xiozan
Reply #8 Wednesday, September 21, 2005 12:47 PM
Reply #8 Wednesday, September 21, 2005 12:47 PM
Apple wants to get the gaming crowd...they would have to allow computers to be built by just parts. Most hardcore gamers, like me, build their PCs. If you could actually build an Apple with something more than Apple parts, like a DFi or MSI MoBo or using a Modular Power Supply, than they might win over more users. Make the OS more important than the hardware.
Let them make the computer but don't restrict their OS to only their hardware...after all a bigger, faster, stronger PC is usually built not pre-fabricated.
That is where Windows is winning. They moved to doing just strictly the OS allowing the end user his/her freedom of choice to using whatever computer they want for their OS. Also PCs can be used for Nix, etc.
You can doll up a computer all you want...but I will still build it because I have the freedom of choice to do so. With Apple...well you know.
- X
Let them make the computer but don't restrict their OS to only their hardware...after all a bigger, faster, stronger PC is usually built not pre-fabricated.
That is where Windows is winning. They moved to doing just strictly the OS allowing the end user his/her freedom of choice to using whatever computer they want for their OS. Also PCs can be used for Nix, etc.
You can doll up a computer all you want...but I will still build it because I have the freedom of choice to do so. With Apple...well you know.
- X
esg-designs
Reply #9 Wednesday, September 21, 2005 4:54 PM
Reply #9 Wednesday, September 21, 2005 4:54 PM
Hear is a thought: Mac went to Intel because a year or 2 from now, they will actually make budget PC's. It a great move, but it has some problems, like alienating your core Apple elite user (Macs, in some ways, are considered the Lexus of the Nissan world of computers).
This is what I think:
I like the TiVo idea. That would be a great move.
The Intel move was so that games can be made for Macs easier... right? No more 'Macs suck' because I can't play my games or run my software on it.
iPod will play videos: You like the new Madonna video? Buy it from iTunes and play it. Rent it along with other videos with a monthly fee. Its like a prayer!
iPod WiFi: Now that it can play songs and video, why not share playlists and even songs?
Mac Mini gets a monitor and a keyboard... at the same price or 50 dollars lower (at a loss to Macintosh) to get people to say, lets get this thing.
SUPPORT OPEN SOURCE SOFTWARE. That can be a plus and a minus, but by doing so makes the overall use of the machine lower.
This is what I think:
I like the TiVo idea. That would be a great move.
The Intel move was so that games can be made for Macs easier... right? No more 'Macs suck' because I can't play my games or run my software on it.
iPod will play videos: You like the new Madonna video? Buy it from iTunes and play it. Rent it along with other videos with a monthly fee. Its like a prayer!
iPod WiFi: Now that it can play songs and video, why not share playlists and even songs?
Mac Mini gets a monitor and a keyboard... at the same price or 50 dollars lower (at a loss to Macintosh) to get people to say, lets get this thing.
SUPPORT OPEN SOURCE SOFTWARE. That can be a plus and a minus, but by doing so makes the overall use of the machine lower.
TheSkinsFactory
Reply #10 Wednesday, September 21, 2005 5:19 PM
Reply #10 Wednesday, September 21, 2005 5:19 PM
I'm hoping they create an "iShirt" so i don't have to look at Jobs wearing yet another black mock turtleneck.
_TAPPER_
Reply #11 Wednesday, September 21, 2005 8:02 PM
Shoulde have read "Toyota", Nissan makes the Infinity.
Reply #11 Wednesday, September 21, 2005 8:02 PM
| (Macs, in some ways, are considered the Lexus of the Nissan world of computers). |
Shoulde have read "Toyota", Nissan makes the Infinity.
RiddickRom
Reply #12 Wednesday, September 21, 2005 10:13 PM
The ishirt could be a black mock turtleneck though and then you'd have an army of turtle neckers *shivers*
Seriously though, If I wasn't such a fatty, I could see myself in that black sweater, it sure beats what Bill Gates usually has on
Reply #12 Wednesday, September 21, 2005 10:13 PM
| I'm hoping they create an "iShirt" so i don't have to look at Jobs wearing yet another black mock turtleneck. |
The ishirt could be a black mock turtleneck though and then you'd have an army of turtle neckers *shivers*
Seriously though, If I wasn't such a fatty, I could see myself in that black sweater, it sure beats what Bill Gates usually has on
Lantec
Reply #13 Wednesday, September 21, 2005 10:27 PM
Check your history, it was Bell Labs that Gates copied from, not Apple and it was Bell Labs that FIRST developed it. For such an advanced group it still took them almost a quarter century to add a third button to the mouse.
Reply #13 Wednesday, September 21, 2005 10:27 PM
| it was Microsoft who copied the idea and sold millions of copies of Windows that dominated desktop computers. |
Check your history, it was Bell Labs that Gates copied from, not Apple and it was Bell Labs that FIRST developed it. For such an advanced group it still took them almost a quarter century to add a third button to the mouse.
donttread34
Reply #14 Thursday, September 22, 2005 7:04 AM
Reply #14 Thursday, September 22, 2005 7:04 AM
umm sorry apple didnt make desktop pc's bill gates did when he got a mouse from zerox and no company wanted it even apple. you need a mouse for desktop pc's plus most hard ware and soft ware dont suport apple. apple was a lame company and still is bill gates just needed some money to get windows. wich apple had.
after that apple wasnt famous any more.
after that apple wasnt famous any more.
Chasbo
Reply #15 Thursday, September 22, 2005 1:21 PM
Reply #15 Thursday, September 22, 2005 1:21 PM
Macs are like Porsche's and Ferrari's while PC's are like Chevy's. Ya can get a Chevy for 10 Grand or you can buy a Vette, they are both Chevy's. Ya can't buy a new Porsche for 10 G's. Don't bring up the mini Mac cause by the time ya bring it up to snuff ya gotta over a grand into it. I bought this PC for $450, spent another $60 on an extra stick of RAM = I'm happy. No, it is not the best but so far I'm running everything I want from Stardock with NO PROBLEMS. Personally I can only afford the Chevy then later on I go to Pep Boys for add ons. That's what I gotta do. I can't afford a G5!!! I use Macs 8 hrs. a day at work. I love OSX. I love XP. I can pretty much do what I want on either. I will say that Customizing XP seems a lot easier than OSX. Actually I don't know squat about customizing OSX. Anybody out there know anything about customizing OSX? Can you do as much as you can with XP?
ShedNotATear4Me
Reply #16 Saturday, September 24, 2005 7:11 PM
Reply #16 Saturday, September 24, 2005 7:11 PM
As for the whole 'Apples Suck' concept, I myself used to be against macs, mostly because I was always told that they only run their own software, no compatabily with the market. My High School is recieving about 1000 iBooks from apple, for almost nothing. It was then that i first used Mac OS X. I looked into it more, and actually it has compatability with everything i have. I feal in love with Mac OS X.
One theory for why Microsoft is more Succesful than Apple- Apple spends a good bit of money to build the pc, parts, software, so on. Where as Microsoft, which makes primary software, writes Windows, presses them to cds for less that a dollar each and sells them for about $100. People assume that since Microsoft is more successful, then their better. I personaly prefer Apple, and I dont mind paying for one.
One theory for why Microsoft is more Succesful than Apple- Apple spends a good bit of money to build the pc, parts, software, so on. Where as Microsoft, which makes primary software, writes Windows, presses them to cds for less that a dollar each and sells them for about $100. People assume that since Microsoft is more successful, then their better. I personaly prefer Apple, and I dont mind paying for one.
Fourth Letter
Reply #17 Saturday, September 24, 2005 8:48 PM
Reply #17 Saturday, September 24, 2005 8:48 PM
The reason so many people think Macs suck isn't due to their operating system or their hardware ,it's very simple ,I have a lifestyle ,I can build a PC and use software at my choice to suit that lifestyle , with Macs you're buying the lifestyle and living it to Apple's design.
I want a music player that will play anything and that I can use my choice of software with ,I love using OSX its a very good operating system but it isn't as flexible as windows my XP graphics computer is a very diffent beast from my friends XP audio system in both hardware and software because i know what hardware and software I want to use ,I don't need Steve Jobs to tell me what i "should" be using.
I'll be surprised if the bottom doesnt fall out of Apple's hardware business , OSX86 will run on PC's no matter what they do and maybe Steve Jobs will be alot happier than people think to have "no choice" but to license it for PC and go for Windows throat.
I want a music player that will play anything and that I can use my choice of software with ,I love using OSX its a very good operating system but it isn't as flexible as windows my XP graphics computer is a very diffent beast from my friends XP audio system in both hardware and software because i know what hardware and software I want to use ,I don't need Steve Jobs to tell me what i "should" be using.
I'll be surprised if the bottom doesnt fall out of Apple's hardware business , OSX86 will run on PC's no matter what they do and maybe Steve Jobs will be alot happier than people think to have "no choice" but to license it for PC and go for Windows throat.
Leauki
Reply #18 Saturday, September 24, 2005 9:07 PM
I don't understand. I could build a PowerPC box and run Mac OS on it. I don't, because Macs are cheaper and look nicer than commodity designs I could use.
I can use software at my choice. I use OmniWeb as a Web browser, MacSOUP as news reader, two applications I have found no better replacements for and which aren't even available for Windows or Linux. And I have access to all the FOSS software available for Linux and UNIX.
Where exactly are Apple making it impossible for me to use the software of my choice???
I have not found anything iTunes wouldn't play. But then I haven't been looking. I prefer MP3 over other music formats and iTunes plays MP3. I believe iPods play what iTunes plays. And iTunes is my choice of software.
Not as flexible? While the fact that the source code for the base system is available doesn't directly affect me, I can still replace almost all components of the system. I have, for example, replaced Quartz with X11, just for fun. That resulted in basically a Linux clone. I understand this is possible with Windows using Interix and an expensive X server software. But are there ports of the main package managers for Interix?
What exactly makes you think that Mac users use the software they use because Steve Jobs old them, while Windows users use what they want to use? I am more under the impression that Mac users are those who made a choice between Windows and Mac OS while Windows users are often unaware that they could have chosen something else; resulting in weird stories about Microsoft "forcing" people to use Windows and the like.
I use Windows at work every day and Macs at home. I use both systems for about 40 hours a week. I compile and install software at work and at home. And I would never buy a Windows PC. I find Windows too annoying: too many error messages (Mac OS summarises, Windows displays individual alert boxes), too many useful messages (lower right corner of the screen), and a file system that actually takes time to move or delete files instead of doing so instantly.
Reply #18 Saturday, September 24, 2005 9:07 PM
| I can build a PC and use software at my choice to suit that lifestyle , with Macs you're buying the lifestyle and living it to Apple's design. |
I don't understand. I could build a PowerPC box and run Mac OS on it. I don't, because Macs are cheaper and look nicer than commodity designs I could use.
I can use software at my choice. I use OmniWeb as a Web browser, MacSOUP as news reader, two applications I have found no better replacements for and which aren't even available for Windows or Linux. And I have access to all the FOSS software available for Linux and UNIX.
Where exactly are Apple making it impossible for me to use the software of my choice???
| I want a music player that will play anything and that I can use my choice of software with |
I have not found anything iTunes wouldn't play. But then I haven't been looking. I prefer MP3 over other music formats and iTunes plays MP3. I believe iPods play what iTunes plays. And iTunes is my choice of software.
| I love using OSX its a very good operating system but it isn't as flexible as windows. |
Not as flexible? While the fact that the source code for the base system is available doesn't directly affect me, I can still replace almost all components of the system. I have, for example, replaced Quartz with X11, just for fun. That resulted in basically a Linux clone. I understand this is possible with Windows using Interix and an expensive X server software. But are there ports of the main package managers for Interix?
| because i know what hardware and software I want to use ,I don't need Steve Jobs to tell me what i "should" be using |
What exactly makes you think that Mac users use the software they use because Steve Jobs old them, while Windows users use what they want to use? I am more under the impression that Mac users are those who made a choice between Windows and Mac OS while Windows users are often unaware that they could have chosen something else; resulting in weird stories about Microsoft "forcing" people to use Windows and the like.
I use Windows at work every day and Macs at home. I use both systems for about 40 hours a week. I compile and install software at work and at home. And I would never buy a Windows PC. I find Windows too annoying: too many error messages (Mac OS summarises, Windows displays individual alert boxes), too many useful messages (lower right corner of the screen), and a file system that actually takes time to move or delete files instead of doing so instantly.
Dishwasher Safe
Reply #19 Monday, September 26, 2005 12:01 AM
Reply #19 Monday, September 26, 2005 12:01 AM
Amazing. You raise ANY Apple topic and the whole thing devolves into a "WHICH IS THE BETTER OS?" discussion, or a "WHY SHOULD YOU BUY A MAC/PC" discussion. I believe the original topic related to what Apple's next technical innovation would be. I don't see how Microsoft comes into the discussion at all. I have to say that the suggestion of an iConsole does sound promising. Download the games with an adaptation of iTunes. No need for vulnerable DVD's that my kids always seem to lose the manuals for. 
Gollums
Reply #20 Thursday, September 29, 2005 10:00 AM
Reply #20 Thursday, September 29, 2005 10:00 AM
I think that Apple will try to get into the communications hardware next. With Intel supplying chips they might be able to push out a phone/internet browser/iPod/video conferencing/e-mail... okay, well you get the picture - an all in one, small communications device. Sure Motorola makes chips for phones as well, but Apple has had many issues with supply from them. (Not entirely Motorola's fault - Apple's ideas of what consumers will want has always been off. The iPod wasn't originally thought of to be a hot-ticket item like it has been.)
I think that Apple has the talent to take a Windows Mobile or Palm type device to the next level, and I'd be willing to bet they're looking in that direction.
Now if they could market their ideas....
I think that Apple has the talent to take a Windows Mobile or Palm type device to the next level, and I'd be willing to bet they're looking in that direction.
Now if they could market their ideas....
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Reply #1 Thursday, March 24, 2005 7:01 AM