Stardock's Impulse Nears Millionth User
Tuesday, March 17, 2009 by Island Dog | Discussion: Personal Computing
Stardock Corporation announced that its digital download platform, Impulse has grown to close to a
million users since its launch last summer. Impulse (www.impulsedriven.com) enables users to purchase and download PC software including games, utilities and applications. The nine-month-old Impulse platform now boasts games from THQ, 2KGames, Atari, Capcom, Dreamcatcher, Epic, Paradox as well as numerous new applications, utilities, anti-virus and more. To celebrate its success, Stardock will be giving its one millionth Impulse customer a brand new top-of-the-line gaming PC worth more than $4,000.
Impulse attributes much of its early success to customer-friendly experience as well as aggressive pricing such as its "Weekend Impulse Buys" in which selected titles are up to 70 percent off for that weekend. Another reason Stardock cites for Impulse's success has been its support of local currency conversion which has been popular with both users and publishers that use it.
"We're very pleased with how quickly Impulse is growing," said Brad Wardell, president & CEO of Stardock. "The digital distribution market is still in its infancy, ensuring that publishers and consumers both have choices this early on ensures that this market will continue to be dynamic and competitive."
Stardock will be at the Game Developer's Conference meeting with publishers as it prepares to formally unveil Impulse Reactor, a library that allows publishers to provide effective protection for their software, in-game chat, ‘friends’ lists and micro-expansion purchasing. Impulse Reactor does not require publishers to change any code in their software or include a third-party client with their title. This allows publishers to have a single executable to be sold at retail or digitally that is vendor neutral.
Wardell continued, “A big part of our upcoming focus with Impulse is to work with publishers to ensure that they don't lock themselves and their customers into a particular vendor. That means providing technical alternatives to publishers they can count on and the best possible user experience for our users."
Next month Stardock plans to release the third major update to Impulse since its release which will include features such as Impulse Anywhere (ability to download your title from a web page on one PC and then install on your home PC), and the full release of Impulse Reactor, which will provide in-game features from Impulse seamlessly and an updated Impulse client with a host of tweaks and changes.
Gas Powered Games' new real-time strategy game / RPG Demigod will showcase the new Impulse Reactor features on April 14th.
"By Impulse's first birthday, we expect Impulse to be the 2nd largest digital distributor of PC games and to have nearly all of the major PC game publishers on board," said Wardell.
To learn more about Impulse, visit www.impulsedriven.com.
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Reply #42 Wednesday, March 18, 2009 6:15 PM
I think you are right. messiah walks away in shame...
Reply #44 Thursday, March 19, 2009 8:30 AM
I was told it is for the millionth new customer who purchases from Impulse. There are several posts because I needed it to go to several sites that don't cross-over. 
Reply #45 Thursday, March 19, 2009 8:59 AM
Is it available to everyone, no matter where they live?
Reply #47 Thursday, March 19, 2009 5:54 PM
Edit...I missed frogboys other post which answered my question.
Reply #49 Thursday, March 19, 2009 7:52 PM
Sweet Hit 1 mil soon! THEY WILL GO ALL THE WAY! ... ya I dont know... but Stardock just keep on being epic!
Reply #50 Friday, March 20, 2009 7:10 AM
In my book they already DID go all the way a long time ago, heading for the fourth lap already .
Regardless of what I think of this promotion, Stardock is still the #1 software company in my book and deserves all the success they're getting.
Reply #51 Saturday, March 21, 2009 1:53 PM
Well this sux. Poor computer is going to go to some bloke on the street who doesn't much care for the computer world and just wants to play. Will probably get rid of his 4-year-old Dell and use this one to play Demigod and look up internets. 
Makes me sad to see it's going to waste.
Reply #52 Saturday, March 21, 2009 2:30 PM
It's the PERFECT machine for someone who wants to play. I'd be really happy for that guy.
If there is such a thing as a WRONG person (which really is not applicable in a giveaway), it would be some rich owner of some corporation buying multiplicity to use with his überlaptop and already top notch home computer...
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Reply #41 Wednesday, March 18, 2009 4:47 PM
I think you're confusing this with a perfect world.