With the end of the year upon us, it's time for this year's "The State of Skinning" message. At least in terms of how we see it.  For the nearly million new registered users who may be reading this, I should probably provide a little background before going into the meat of this.

Skinning is a general concept of changing the way your computer's interface looks and feels. And in the beginning, there were two websites dedicated to this. One was called Customize.org and the other Skinz.org.  When the Dot-Com hype collapsed, the advertising revenue that powered much of the Internet disappeared taking those sites with them.  At the time, the only significant general customization site around was the new deviantART.com.  So Stardock decided that it couldn't exclusively rely on third party sites for providing the content its software customers wanted. The result was the launch of WinCustomize in March of 2001. 

Eventually, Customize.org and Skinz.org returned but under new owners and much about them has changed since then. Other sites have come as well and the problem other skin sites have run into is money. That is, if the website gets too popular, it becomes too expensive to maintain.  WinCustomize.com receives a monthly grant from Stardock plus it gets income from people who subscribe to the site.  We have remained exclusively customization site.  Our friends at deviantART took the path of becoming a general art site. They do have a healthy customization section though that I recommend you check out.

And that's where we are today. So how did this year go?

The Lawsuit

Well, the year started out with a nasty lawsuit that I think permanently changed the community.  Developer TGT Soft filed a lawsuit a week before last Christmas demanding that Stardock allow it to use its IconPackager .iptheme format without having to license it. Needless to say, we weren't too happy about that. We felt it went to a core issue of skinning - if you want to use someone else's "stuff" you need their permission to do it. Several months later the suit was settled out of court and TGT Soft ended up having to license the format for Stardock (the details of which are confidential per the settlement). So it was good news, in our view, for the skinning community.

The GUI Olympics

There was also the GUI Olympics this year. It had Winamp, IconPackager, and WindowBlinds as the 3 sponsored programs.  ATI helped out a lot and it was a great success. But there won't ever be another one. Why? Because the US Olympic committee demanded that we not use the phrase Olympics so future ones will have to be called GUI Championships (one lawsuit is enough per year thanks ).

Triumph of Rainlendar / SysMetrix

2004 was also a year of consolidation. Widgets got talked about a lot and the net effect is that the widget programs gobbled up the user base of a ton of small one purpose programs. There's still a Beatnik section on WinCustomize.com. And it still gets new submissions. But the widget programs (DesktopX, Kapsules, etc.) have taken a bite out of the momentum of specialty programs because they can do so much. But there were two notable exceptions to this - SysMetrix and Rainlendar.  SysMetrix lets people build system monitors really easily. And Rainlendar is a really nice skinned calendar program. The widget programs haven't touched them.

Year of the Widget

But while those exceptions have thrived, there's no denying that 2004 was the year of the widget. Konfabulator came out for Windows with much anticipation. DesktopX 2.x made widget creation very easy. Avedesk rose to become a popular program. Samurize (which Stardock hosts) grew in popularity. Kapsules came into existence and made headway (and its developer will be a full time Stardock developer here in Michigan starting in January).   You can see what they're all about in the Widget Wars article.  But the jury is out whether widgets are going to become mainstream. I can tell you that right now, they're most definitely not mainstream. They're like where skins were in 1999. Consider these numbers: Konfabulator, with a perfect storm of publicity (News.com, slashdot, etc.) has a download count (non-unique users) on its widgets whose mean is around 1500.  DesktopX's widgets have a mean download on new stuff of around 500 and the other widget enablers considerably less than that (when there are download counts to measure).  By contrast, a typical new WindowBlinds skin can get 2000 downloads in an afternoon. So the widget detractors (i.e. the people who get on me for covering widgets so much) have a point - they've gotten much more publicity than their popularity warrants.  That said, I still love em. Still gonna make them. And still think they're the next "big thing" in customization.

WindowBlinds Victorious

More time than I would like to admit goes into monitoring download statistics on various content on various sites as well as the creation of new content for various programs. It's graphed out. It's analyzed. It's projected. Some skin sites are less accurate than others in terms of their downloads (some sites increment downloads on a skin if you just look at it funny on the page. Other sites only count completed downloads. And still other use cookies and account tying so that even if you re-download a skin it will only count that as 1 download total -- that's what WinCustomize does).

So I can say that while it was a close thing in 2001 and 2002, this past year WindowBlinds skins became far more dominant than msstyles in terms of # of new skins made as well as (to the best we can tell) number of active users.  There's some good msstyles out there but 2004 wasn't a good year for them. It's as if the msstyle community collectively decided that Longhorn and "Royale" were "good enough".  That isn't to say there weren't some good msstyles made -- there were. But they were far far more uncommon than in 2001/2002 (decline started in 2003 and accelerated in 2004).  And next year Longhorn will show up and msstyles won't work on there (if there's a "msstyle" format on Longhorn it'll be a new format entirely almost certainly).

So the lynchpin of what makes WinCustomize.com so popular grew in popularity in 2004. Partially sparked by the GUI Olympics, 2004 saw a lot more creativity in skins as well as simply "more" skins over 2003.

Critical mass for Object Desktop

2004 was the year that Object Desktop's user base soared at an astounding rate.  Our basic belief on this is that enough of the programs that make up this suite of desktop enhancement utilities matured to the point of being ready for the mass market that people started buying it in higher numbers than before.

The Docks

Some people really hate commercialism in skinning. But one thing that can't be denied - free things tend to disappear and non-free things tend to keep being developed.  There were 3 docks at one point..  All 3 very good programs.  All 3 freeware.   One of the 3 free ones got a letter from Apple and disappeared. The other stopped being updated. We got a letter too but we have lawyers. 

But ObjectDock came out with a "Plus" version this year. And updates for it have continued. In fact, ObjectDock Plus now rivals WindowBlinds in terms of sales popularity. The tabbed dock is here to stay.  The free one will continue to be free and continue to be updated. But it's clear from user screenshots that having tabs on the dock is the way to go.

WinCustomize 2K5

For months it was in development. And this month it finally was launched. The first major overhaul of WinCustomize.com since its original launch back in 2001. The first two weeks were very bumpy. Which is why the official announcement won't go out until this Monday.  But things have improved greatly since then and each day new features and tweaks get made to it. 

The results have been good.  According to Site Meter, the site was averaging around 440,000 visitors per day.  Now it's already up to 540,000 visitors per day average. That's 100,000 more visitors per day!

Paying the bills

WinCustomize is still very dependent on that monthly Stardock grant.  But WinCustomize subscriptions have made the difference.  Without subscribers, there would have been no WinCustomize 2K5 which cost around $90,000 just in IT costs so far.  We'll probably have another subscription drive in January to help buy some new servers to help keep the site growing.  The way the new site was coded will save us substantially on hardware and enable the site to grow much faster without straining the resources so much.

So what's next?

I can't predict what 2005 will be like. The Longhorn beta will show up in late Spring and we'll know how that impacts skinning.  In theory, Longhorn should be a huge windfall for customization. It includes a compositor which means you can do a lot more visual stuff that is hardware accelerated.  So that could be very exciting if they keep is open enough for third parties to get in there and expand on what's there.

I think you'll see more premium suites. The demand for these is very high. Natural Desktop (www.naturaldesktop.com) has done incredibly well. So has Aquarium Desktop. So I think you'll see an increase in these kinds of things next year.

I think 2005 will be a very exciting year because of Longhorn bringing interest and the community features on WinCustomize helping people participate in more ways.

Widgets will grow more popular I think. With ObjectBar 2 supporting widgets being embedded in bars, I think that'll have a big impact.

So that's where things stand from our perspective. Tell us what you think is going to be big in 2005. 

Software developer Stardock has released a significant update to DesktopX today.  The world's most popular widget enabling program has found competition growing from programs such as Konfabulator, Avedesk and others.

While those programs do not support DesktopX's ability to build complete desktops and distribute them, they do support a robust "widget" architecture. Widgets in the desktop customization market are mini-programs that are designed to reside on your desktop. Where the desktop was once the exclusive home to icons, widgets (and DesktopX objects) allow users to extend the desktop functionality of Windows.

DesktopX widgets can be brought to the front with a function key (default is F9) or hidden entirely until needed (default is F10). But DesktopX widgets were previously not very configurable by end users. If a user wanted to change the color or tweak the shadow or even the Z-order, the user had to load DesktopX, import the widget, make the changes, and then re-export them.  With version 2.4, users can go to the properties of the DesktopX widget and change them directly.

"One of the key advantages DesktopX has over other widget-enabling programs is that DesktopX widgets are EXEs that can be run without running DesktopX.  However, many users requested the ability to be able to modify how those widgets functioned without having to import them into the DesktopX environment.  We consider 2.4 really the start on this journey," said Brad Wardell, Product Manager of DesktopX at Stardock. "Future versions will add labeling, and plugin configurability right into the context menu. Eventually a DesktopX widget will have all the advantages of a stand along program while using a fraction of the memory and resources that a typical stand alone program uses."

DesktopX 2.4 is a free download. Stardock provides an enhanced version that supports premium widgets as well as the ability to export content as widgets.  The enhanced version is available stand alone or as part of Stardock's overall suite of desktop enhancement utilities called Object Desktop.

Visit www.desktopx.net to get the new version of DesktopX.

A top Microsoft executive is warning PeopleSoft customers that they might want to think about a technology shift, now that Oracle's acquisition has been approved.

"Oracle's acquisition of PeopleSoft may be moving forward, but difficult technology decisions lie ahead," Microsoft vice president Bill Veghte wrote Wednesday in the e-mail, which was seen by CNET News.com. "The ongoing challenges of owning and maintaining business applications remain unchanged."

Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia granted Google's motion to dismiss a trademark-infringement complaint brought by Geico. The insurance company had charged Google with violating its trademarks by using the word "Geico" to trigger rival ads in sponsored search results. Geico claimed the practice diluted its trademarks and caused consumer confusion.

The judge said that "as a matter of law it is not trademark infringement to use trademarks as keywords to trigger advertising," said Michael Page, a partner at Keker & Van Nest, which represented Google.

The ruling is a triumph for Google in that it derives as much as 95 percent of its advertising revenue from keyword-triggered ads, which appear next to Web search results. Trademarks play a central role to the sale of such ads because people often use Web search to find products and services with common, trademarked brand names such as Nike or Geico.

The ruling also could inform similar trademark-infringement cases online, legal experts say. For example, Google is being sued by American Blind and Wallpaper for trademark infringement by its keyword ad program.

Read the whole thing: CNET's News.com

Ratcheting up its previous online antipiracy efforts, the Hollywood group is working with law enforcement agencies in the United States and Europe to target and arrest individuals who play a critical role in the functioning of each type of network.

Full article: [Here]